In 1991, Hasbro became the owner of Play-Doh, and continues to manufacture the product today. In the 1980s, its cardboard can (with a rust-prone metal bottom) was replaced with a more cost effective plastic container. In 1971, Rainbow Crafts and Kenner Products merged, and, in 1987, the Tonka Corporation bought the two. Also in 1965, General Mills bought Rainbow Crafts for $3 million. By 1965, Rainbow Crafts issued a patent for Play-Doh. In 1964, Play-Doh was exported to Britain, France, and Italy. In 1958, Play-Doh's sales reached nearly $3 million. Tien Liu reduced Play-Doh's salt content (thus allowing models to dry without losing their color), and Play-Doh ads were telecast on Captain Kangaroo, Ding Dong School, and Romper Room. Also in 1956, a three-pack of 7-ounce cans was added to the product line, and, after in-store demonstrations, Macy's of New York and Marshall Field's of Chicago opened retail accounts. In 1956, the McVickers formed the Rainbow Crafts Company to make and sell Play-Doh. Joe McVicker took Play-Doh to an educational convention for manufacturers of school supplies, and Woodward & Lothrop, a department store in Washington, DC began selling the compound. Zufall and her husband came up with the name Play-Doh Joe McVicker and his uncle Noah had wanted to call it "Rainbow Modeling Compound". Her students enjoyed it, and she persuaded Noah McVicker (who also sold the putty) and Joe McVicker to manufacture it as a child’s toy. Joe McVicker was the brother-in-law of nursery school teacher Kay Zufall, who had seen a newspaper article about making art projects with the wallpaper cleaning putty. McVicker's nephew, Joe McVicker, joined Kutol with the remit to save the company from bankruptcy. įollowing World War II, with the transition from coal-based home heating to natural gas and the resulting decrease in internal soot, and the introduction of washable vinyl-based wallpaper, the market for wallpaper cleaning putty decreased substantially. It was devised at the request of Kroger Grocery, which wanted a product that could clean coal residue from wallpaper. The non-toxic, non-staining, reusable modeling compound that came to be known as "Play-Doh" was a pliable, putty-like substance concocted by Noah McVicker of Cincinnati-based soap manufacturer Kutol Products.
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